Sports betting operator BetVictor and radio broadcaster TalkSport have partnered to launch a new sports betting brand, TalkSport Bet.

TalkSport Bet will integrate BetVictor’s sports betting software and TalkSport editorial branding.

The new brand will also be featured on TalkSport show sponsorships, advertising and affiliate partnerships.

“We’re delighted to be partnering with such a well-respected sports brand, ” said Brent Almeida, CCO of BetVictor. “TalkSport Bet will take the great things about TalkSport radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events.”

“We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand.”

This is BetVictor’s most recent white label deal, following on from partnerships with Parimatch, Heart Bingo, and BildBet- its venture with newspaper Bild in Germany.

“TalkSport is the world’s biggest sports radio station with a loyal community of listeners,” said Gareth Williams, betting and gaming director at TalkSport. This partnership showcases the power and reach of the talkSPORT brand across its audio and digital properties.

“As well as the potential for on-air commercial partnerships, talkSPORT BET will be able to access our digital audiences through creative online activations such as odds integrations and betting widgets.”

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