Betting News Archives

July 26, 2022

Norwich City director: club will “never again” have betting shirt sponsor

Norwich FC's commercial director, Sam Jeffrey, has said that the club will “never again” sign a betting shirt sponsorship deal, adding that the club must “almost self-regulate” when it comes to deals of that nature.

Instead, the club is set to sign a one-year sponsorship contract with Norfolk-based car manufacturer Lotus Cars.

The club’s latest home kit, which features Lotus, was released at the end of last month.

While Jeffery emphasised that the club must “assess all opportunities” for sponsorship, he stringently ruled out future betting deals.

“There were some [sponsorship] opportunities specifically in the betting space,” said Jeffrey. “These opportunities derived a higher partnership fee as is the case in industries such as betting.

“However, we believe this is the time, as a board and club-wide decision, to almost self-regulate when it comes to betting on the front of our shirts.

“So, certainly with the club in its current structure we will never again have a betting b..

July 26, 2022

Comtrade pens platform supplier deal with Stanleybet Romania

Gaming software supplier Comtrade Gaming has announced a new platform deal with online sports betting and gaming operator Stanleybet Romania.

Under the terms of the agreement Comrade will supply its iCore igaming platform to the Bucharest-based business.

Comtrade chief commercial officer Steven Valentine explained that the iCore platform integrates a number of features, including “real-time bonusing, dynamic segmentation, real-time push messaging, and many more player engagement tools.”

“When someone decides to migrate their platform, they put a lot of trust of their existing business on you,” said Valentine.

“We have shown on many occasions that we are the smart choice for a growing operator. Having done many tier 1 migrations in the past, we have now made our igaming platform more accessible to small and mid-size operators who have outgrown their current solution.”

“With our flexible approach to individual client needs, we are a very reliable choice for operators looking to impr..

July 26, 2022

Comtrade pens platform supplier deal with Stanleybet Romania

Gaming software supplier Comtrade Gaming has announced a new platform deal with online sports betting and gaming operator Stanleybet Romania.

Under the terms of the agreement Comtrade will supply its iCore igaming platform to the Bucharest-based business.

Comtrade chief commercial officer Steven Valentine explained that the iCore platform integrates a number of features, including “real-time bonusing, dynamic segmentation, real-time push messaging, and many more player engagement tools.

“When someone decides to migrate their platform, they put a lot of trust of their existing business on you,” said Valentine.

“We have shown on many occasions that we are the smart choice for a growing operator. Having done many tier 1 migrations in the past, we have now made our igaming platform more accessible to small and mid-size operators who have outgrown their current solution.

“With our flexible approach to individual client needs, we are a very reliable choice for operators looking to impro..

July 25, 2022

Arizona sports betting handle reaches $461.5m in May

Consumers in Arizona spent a total of $461.5m (£385.1m/€452.6m) on sports betting during May, while gross revenue for the month amounted to $55.2m.

The US state’s monthly handle, covering online, retail and limited event wagering operator licensees, was down 10.0% from $512.9m in April and some way off the record $691.0m set in March.

Of this total handle, $456.7m was bet online, while just $4.6m was spent wagering at retail sportsbooks across Arizona.

Players won $405.3m during the month, which left $55.2m in revenue, up 48.4% month-on-month from $37.2m in April.

After including $13.8m in free bets and promotional credits, taxable revenue for the month was $41.4m, a 151.5% improvement from $16.5m in the previous month.

FanDuel claimed top spot in terms of handle, processing a total of $152.4m in wagers, split $148.7m online and $3.6m for retail wagering. DraftKings placed second with $141.1m in online bets, then BetMGM with $84.2m worth of online wagers.

Turning to gross revenue..

July 25, 2022

Arizona sports betting handle reaches $461.5m in May

Consumers in Arizona spent a total of $461.5m (£385.1m/€452.6m) on sports betting during May, while gross revenue for the month amounted to $55.2m.

The US state’s monthly handle, covering online, retail and limited event wagering operator licensees, was down 10.0% from $512.9m in April and some way off the record $691.0m set in March.

Of this total handle, $456.7m was bet online, while just $4.6m was spent wagering at retail sportsbooks across Arizona.

Players won $405.3m during the month, which left $55.2m in revenue, up 48.4% month-on-month from $37.2m in April.

After including $13.8m in free bets and promotional credits, taxable revenue for the month was $41.4m, a 151.5% improvement from $16.5m in the previous month.

FanDuel claimed top spot in terms of handle, processing a total of $152.4m in wagers, split $148.7m online and $3.6m for retail wagering. DraftKings placed second with $141.1m in online bets, then BetMGM with $84.2m worth of online wagers.

Turning to gross revenue..

July 25, 2022

DIY or third-party: the sportsbook technology debate

The debate over whether operators should build their own technology or use a third-party solution has raged for decades, but it appears to have grown more intense as the US market opens. However, as Daniel O’Boyle reports, it may not be a question with a clear answer

It’s said that if you want something done well, you should do it yourself.

That appears to be an adage many sports betting operators have taken to heart.

Hop on any earnings call for a US operator, and there will no doubt be plenty of mentions of “proprietary sportsbook technology”.

The demand among operators for in-house solutions is backed up by their money. In 2020, DraftKings merged with SBTech, valuing the supplier at $634.1m. Last year, Caesars acquired William Hill for $3.7bn, mostly for its proprietary technology.

Meanwhile, theScore announced a long process to build its own sportsbook technology, which surely played a major part in Penn National Gaming acquiring it for $2bn.

“I don’t want to get distracted b..

July 25, 2022

DIY or third-party: the sportsbook technology debate

The debate over whether operators should build their own technology or use a third-party solution has raged for decades, but it appears to have grown more intense as the US market opens. However, as Daniel O’Boyle reports, it may not be a question with a clear answer

It’s said that if you want something done well, you should do it yourself.

That appears to be an adage many sports betting operators have taken to heart.

Hop on any earnings call for a US operator, and there will no doubt be plenty of mentions of “proprietary sportsbook technology”.

The demand among operators for in-house solutions is backed up by their money. In 2020, DraftKings merged with SBTech, valuing the supplier at $634.1m. Last year, Caesars acquired William Hill for $3.7bn, mostly for its proprietary technology.

Meanwhile, theScore announced a long process to build its own sportsbook technology, which surely played a major part in Penn National Gaming acquiring it for $2bn.

“I don’t want to get distracted b..

July 22, 2022

Internet Vikings goes live in Iowa

Swedish igaming hosting business Internet Vikings has announced the launch of operations in the state of Iowa.

The roll-out means Internet Vikings will now be able to work with licensed operators in the state and support them with their igaming offerings.

Iowa marks the latest US state in which Internet Vikings has launched its igaming hosting operations, with the business also operating data centres in Arizona, Colorado, Illinois, Indiana, Louisiana, Maryland, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee and West Virginia.

Further data centre launches are planned in a number of other states including Connecticut, Mississippi and Virginia.

“Our primary goal is to provide the support which others require in order to keep moving in this often-unpredictable industry,” said Internet Vikings founder Rickard Vikström, who was this month appointed as the new chief executive of the business.

“The US is our focal point, and with many customers in other compliant states, we are proud..

July 22, 2022

Internet Vikings goes live in Iowa

Swedish igaming hosting business Internet Vikings has announced the launch of operations in the state of Iowa.

The roll-out means Internet Vikings will now be able to work with licensed operators in the state and support them with their igaming offerings.

Iowa marks the latest US state in which Internet Vikings has launched its igaming hosting operations, with the business also operating data centres in Arizona, Colorado, Illinois, Indiana, Louisiana, Maryland, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee and West Virginia.

Further data centre launches are planned in a number of other states including Connecticut, Mississippi and Virginia.

“Our primary goal is to provide the support which others require in order to keep moving in this often-unpredictable industry,” said Internet Vikings founder Rickard Vikström, who was this month appointed as the new chief executive of the business.

“The US is our focal point, and with many customers in other compliant states, we are proud..