BetMGM has been named as the official sports betting partner of MLB team the Boston Red Sox.
This announcement precedes the launch of mobile sports betting in Massachusetts. It marks the first sports betting partnership for the Red Sox, as well as BetMGM’s first tie to a Massachusetts sports team.
“The Red Sox are one of baseball’s most beloved organisations and we’re thrilled to bring BetMGM to their passionate fans,” said Matt Prevost, chief revenue officer at BetMGM. “We look forward to working together to elevate the game day experience in Boston.”
As part of the deal, BetMGM promotional material will appear at Fenway Park. Fenway Park’s left field wall, coined “Green Monster”, will display BetMGM signage.
Branded content will also be distributed across both BetMGM and the Boston Red Sox’s social media accounts.
BetMGM will also have a suite at the stadium. The operator plans to execute VIP fan experiences in the suite, including batting practice access, ceremonial first pitches, premium seats and alumni appearances.
Troup Parkinson, executive vice-president of partnerships for the Boston Red Sox, said that the team felt proud to partner with BetMGM in the wake of the authorisation of mobile sports betting in Massachusetts.
“Given our strong relationship with MGM Resorts, BetMGM was the clear choice to become the first sports betting partner of the club, and we look forward to them offering sports betting opportunities to our fans in a safe and responsible manner,” he said.