BetMGM has expanded its strategic partnership with US-facing 24-hour sports wagering streaming network SportsGrid.
Under the multi-year agreement, BetMGM’s trading team and experts will provide insight during a number of SportsGrid programs such as including Ferrall Coast to Coast, Pro Football Today and In-Game Live Primetime.
BetMGM’s odds and promotions will feature throughout Ferrall Coast to Coast, while its content will also appear on other shows broadcast by SportsGrid.
In addition, SportsGrid’s lead pro football analyst Warren Sharp will deliver reports from MGM Resorts properties including MGM National Harbor in Maryland.
The reports will be distributed over SportsGrid’s multi-media content platforms including the video streaming network, website, digital syndication publisher network and both BetMGM’s and SportsGrid’s social media properties.
The expanded deal builds on an initial strategic partnership announced in February of this year.
“We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year,” SportsGrid chief operating officer Adam Kaplan said.
“By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties.”
BetMGM chief revenue officer Matt Prevost added: “SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season.”