Sports data business Genius Sports has agreed to a new data distribution and fan engagement partnership with minor football league XFL.
As part of the deal, XFL has granted Genius exclusive rights to distribute official data from all XFL games to its media and betting partnerships.
As such, Genius Sports is now XFL’s official betting data distribution partner and free-to-play provider.
Genius Sports’ executive vice-president, Sean Conroy, said that having a comprehensive data policy is an important part of a sports organisation’s financial success.
“For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important,” he said. “We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick’Em solution.”
genius argued that a data strategy is vital to the success of a sporting league
The deal also saw G..