Land-based and online gaming operator Bally’s Corporation has announced sports betting supplier Kambi and PAM platform solution provider White Hat Gaming will power its sports betting services.
The deal, which consists of both online and land-based offerings, will see the providers supply the technological capabilities for sports betting to the business, as well as support the relaunch of Bally’s online sports betting platform Bally Bet.
The operator said that it expects Bally Bet to roll out across seven states and at four retail gaming locations by the end of 2023. The company further hinted that this may represent only the first stage of a global expansion.
Variable cost structure model
Through these partnerships, Bally’s said it wants to leverage Kambi and White Hat’s “proven” technology integration, licensing across regulated jurisdictions end-to-end, as well as the companies’ track record of executing “quick launches”.
The business said that another factor in why it has chos..