Betting technology and data business BetMakers has entered into a digital distribution agreement with Racing Victoria’s media business, the Victorian Thoroughbred Racing IMB (VTRIMB).
As part of the deal, BetMakers will embed a feed featuring Victoria horse races into its digital platform. This will then be distributed to betting companies across Australia via Betmakers’ streaming services .
“BetMakers is delighted to reach agreement with VTRIMB as a distribution partner for Racing.com’s live horse racing vision,” said BetMakers CEO Todd Buckingham. “Making this top-quality content available to more consumers will drive increased interest and wagering in Victorian horse racing.
“The content will also continue to bridge the product gap for BetMakers’ platform customers and is the first of many exciting updates we will roll out in this space.”
The agreement means BetMakers will provide content to up to 25 new distribution partners in the Australian online betting market.