Tag: Ontario

Ontario market growing two years on, shifting focus to consumer protections

In the two years since single-event wagering was legalised in Ontario, Canada, one thing has become clear: consumers are sick of gambling ads. The most recent proof of that is a Maru Public Opinion poll, taken 7-8 February, of 1,534 Canadians who are also Maru Public Opinion panelists.

Of those surveyed, 59 percent said they favour a total ban on wagering advertising. Most also believe that operators are not acting responsibly and that there should be more government regulation.

While polls are often designed and taken to get a certain result, and a significant percentage of those polled by Maru were in the over-55 category, the sentiment matches the hue and cry that has been echoing through Canada since wagering went live on 4 April 2022. Since its launch, televised hockey games were flooded with advertisements for sportsbooks and have been since.

There is similar sentiment in some parts of the US. In 2023, for example, Senator Paul Tonko proposed a federal wagering advertising ..

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Sports Interaction secures Ontario licence after Entain acquisition

Canadian online sports betting brand Sports Interaction has become the latest operator to secure an internet gaming licence from the Alcohol and Gaming Commission of Ontario (AGCO).

The new licence will enable the operator to roll out its Sportsinteraction.com site and offer sports wagering to consumers across the province.

Sports Interaction joins a host of other brands to have secured licences in Ontario, which opened its legal online gambling market in April this year. Prior to the market opening, Sports Interaction had been a major brand in the Ontario grey market.

Bally’s, PokerStars, SkillOnNet and BetVictor are among the latest licensees, while operators such as theScore, PointsBet and Bet365 were approved before the market opened.

Earlier this year, Entain acquired Avid Gaming, the business behind Sports Interaction, from Middlebrook Investments Limited in a CAD$300m deal.

Avid Gaming leases Sports Interaction exclusively to the Mohawk Council of Kahnawà:ke and the Mohawk ..

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