Tag: Odds On Compliance

LaLiga clamps down on “nefarious” betting behaviour with US Integrity link

LaLiga has announced a new partnership with sports wagering monitor US Integrity as it looks to cement its “preservation of integrity in sport”.

The deal will provide LaLiga with the services of ProhiBet, the prohibited betting solution launched in February 2023. ProhiBet is a joint venture between US Integrity and Odds On Compliance.

US Integrity offers wagering monitoring services to sporting stakeholders, analysing datasets to identify suspicious betting behaviour. Odds On Compliance, meanwhile, is a compliance technology and consultation firm in sports betting and gaming.

LaLiga will benefit from analytical insights that will aim to ensure Spain’s top two football leagues are played in a fair manner. Suspicious betting activity will be detected with “nefarious” behaviour acted upon thanks to monitoring alerts.

Javier Tebas, LaLiga’s president, said: “This partnership with US Integrity represents a significant milestone in our efforts to safeguard integrity and transparency in p..

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Plotting out the priorities for US sports betting in 2023

Reflecting on the last year, 2022 was another year of growth at breakneck speed in the US sports betting market – particularly from a regulatory perspective.

As of December 2022, sports betting had either been fully legalised, or had approved legislation, in 36 states plus Washington DC, with Ohio kicking off 1 January 2023 with a roar. In fact, opening weekend numbers in Ohio shattered previous records held by New York and Pennsylvania, with 11.3 million geolocation transactions and 783,900 unique accounts created.

Measuring the opportunity

With that growth, we have seen an influx of companies entering the betting space – not just operators but also folks like new platform providers, unique B2B product and service providers and marketing affiliates.

eric frank, ceo and co-founder, odds on compliance

But it hasn’t been all roses and sunshine.

The year 2022 saw a number of sportsbook operator closures, the SPAC market dried up and investment money became tougher to come by. There ..

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