Norwich FC's commercial director, Sam Jeffrey, has said that the club will “never again” sign a betting shirt sponsorship deal, adding that the club must “almost self-regulate” when it comes to deals of that nature.
Instead, the club is set to sign a one-year sponsorship contract with Norfolk-based car manufacturer Lotus Cars.
The club’s latest home kit, which features Lotus, was released at the end of last month.
While Jeffery emphasised that the club must “assess all opportunities” for sponsorship, he stringently ruled out future betting deals.
“There were some [sponsorship] opportunities specifically in the betting space,” said Jeffrey. “These opportunities derived a higher partnership fee as is the case in industries such as betting.”
“However, we believe this is the time, as a board and club-wide decision, to almost self-regulate when it comes to betting on the front of our shirts,”
“So, certainly with the club in its current structure we will never again have a betting..