Ontario-based operator NorthStar Gaming is to expand the reach of its online casino and sportsbook across Canada.
Since launching in May 2022, the NorthStar Gaming offering has only been accessible in Ontario. However, this will now be available across all provinces and territories in Canada with the launch of NorthStarBets.com.
The launch is possible following the acquisition of Slapshot Media earlier this year. Slapshot Media delivers marketing and operational management services to sports betting and igaming operators.
As such, NorthStarBets.com is available through a wholly owned subsidiary of NorthStar acquired through the Slapshot Media deal.
NorthStar customers in Ontario can continue to access the platform through the NorthStarBets.ca website.
“We are thrilled to take this ground-breaking step and become a truly national brand,” NorthStar chair and CEO Michael Moskowitz said. “As a Canadian company, we are confident we understand local consumers better than the large inter..