Tag: Marketing technology

Following the numbers on free-to-play

There’s no shortage of businesses in the free-to-play space, but Tally’s focus on data – perhaps influenced by its top executives’ time spent outside of gambling – makes it stand out. Fresh off a $4m funding round led by Acies Investments, Daniel O'Boyle speaks to CEO Brad Vettesse and COO Rupert Huelsey about the business.

There are some tried-and-tested business models for free-to-play betting-related games to bring in money without taking any real bets.

Some products offer paid unlockables, such as features or extra credits, which players can use real money to access.

Brad vettesse

Others exist as as entertainment in itself, usually used as a way to keep players coming back to betting sites, acting more as a piece of acquisition or retention software for operators.

But perhaps not enough attention has been given to the typical business model of most free-to-use products and services these days: gathering customer data.

So, is this type of data still a mostly untapped reso..

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Betegy to ramp up US push following Yolo investment

Betegy has closed an investment round led by Yolo Investments – the venture capital arm of the Yolo Group, which operates the Sportsbet.io brand.

Betegy – which provides data visualisations, automated on-air and retail graphics, and casino marketing assets to operators – intends to use the funds to continue its scaling in the US. The announcement follows a previous funding round led by JKR Investment Group, which was announced in 2020.

iGB spoke to both Betegy founder and chief executive Alex Kornilov, and Yolo Investments founder and GP Tim Heath to discuss the deal and how Betegy plans to further adapt its products for the US market, and the startup funding sector as a whole.

What encouraged you to invest in the business; what do you think that Betegy brings to the market that wasn’t on offer before?

TH: Betegy’s great innovation is to automate the previously time-consuming process of turning reams of data into world-class content. We know the product works because it’s been succ..

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AGTech secures further terminal tenders in China

Beijing AGTech GOT Technology, the Chinese arm of lottery solutions platform AGTech Holdings, has secured a series of tenders to provide more sports lottery terminals across the country.

AGTech GOT will supply terminals in the Guangxi Zhuang Autonomous Region and Mongolia Autonomous Region of the People’s Republic of China, as well as in the Yunnan, Sichuan, Jiangsu, Hainan and Hubei provinces.

The latest tender wins expand AGTech GOT’s presence in the Chinese sports lottery terminal market, with the business having in place a wide range of similar deals.

These included agreements signed in January this year to supply technology and services in the Gansu, Zhejiang, Henan, Hebei and Jiangsu provinces, as well as the Shanghai and Tianjin municipalities.

“AGTech GOT has won many tenders in various provinces, municipalities and autonomous regions across China, which reaffirmed the hardware division’s continued dedication to and leading position in China’s sports lottery terminal marke..

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