LaLiga has announced a new partnership with sports wagering monitor US Integrity as it looks to cement its “preservation of integrity in sport”.
The deal will provide LaLiga with the services of ProhiBet, the prohibited betting solution launched in February 2023. ProhiBet is a joint venture between US Integrity and Odds On Compliance.
US Integrity offers wagering monitoring services to sporting stakeholders, analysing datasets to identify suspicious betting behaviour. Odds On Compliance, meanwhile, is a compliance technology and consultation firm in sports betting and gaming.
LaLiga will benefit from analytical insights that will aim to ensure Spain’s top two football leagues are played in a fair manner. Suspicious betting activity will be detected with “nefarious” behaviour acted upon thanks to monitoring alerts.
Javier Tebas, LaLiga’s president, said: “This partnership with US Integrity represents a significant milestone in our efforts to safeguard integrity and transparency in p..