IBIA pens sports betting integrity partnership with IXUP

The International Betting Integrity Association (IBIA) has entered into a sports betting integrity partnership with data security and analysis business IXUP.

Under the deal, IBIA and IXUP will explore integrity-compliance products and services for the US market. This includes developing solutions to support operators, regulators and sports governing bodies.

IBIA will promote IXUP’s PlayPause encryption matching network to US member operators. PlayPause is a pilot scheme aggregating state voluntary exclusion lists and sports involuntary exclusion lists into a single real-time API.

In return, IXUP will promote IBIA’s integrity monitoring solution through its relationships with existing US clients. These include sports betting operators, regulators, sports leagues and teams.

Both parties may explore complementary services for other entities in the sports wagering ecosystem. These include sports governing bodies and teams.

IBIA is licensed across the US while IXUP operates BetStop, th..

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