Kambi Group has partnered with Eyas Gaming and Brazilian-facing football media website Lance! to launch a new online sportsbook in the country.
Under the deal, Kambi will power the launch of the “Lance! Betting” brand with its sports betting technology.
The new sportsbook will draw on the existing Lance! following of more than 15 million active users per month. Eyas Gaming, backed by the Gauselmann Group, will oversee the running of the brand.
The partnership with Eyas Gaming could lead to the launch of sports betting in other markets in future, Kambi added.
Kambi “a natural choice” for Eyas
“It is a pleasure to have put pen to paper on this agreement with Eyas Gaming,” Kambi’s co-founder and chief executive Kristian Nylén said. “They are an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Kambi’s impressive range of partners throughout Brazil and Latin America. We are excited to capitali..