Tag: Diversity

Missing an open goal

This year promises to mark a pivotal moment in women’s football – the point when the women’s game finally comes into its own. But Christina Thakor-Rankin, co-founder of the All-In Diversity Project and principal consultant at 1710 Gaming, doubts operators are taking full advantage of the Women’s World Cup.

The Fifa Women’s World Cup in New Zealand and Australia this summer offers bookies worldwide a much bigger opportunity than the World Cup “proper”.

By replicating the same range of markets they offered on the men’s event, including groups and player markets, they have the opportunity to re-engage with those who bet on the men’s game.

And by tweaking the way they present these opportunities, an even bigger opportunity becomes available – to attract a whole new sports betting demographic: women.

Christina Thakor-Rankin, co-founder, All-In Diversity Project and principal consultanT, 1710 Gaming

The statistics are certainly there to back this up. The numbers from a wide range of so..

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Gaming Society and UNLV partner for research into women’s sports and betting

Betting education platform Gaming Society and the International Gaming Institute (IGI), a nonprofit academic centre at the University of Nevada, Las Vegas (UNLV) have partnered to conduct research into female sports and betting as well as collaborate on educational development.

The aim of the research is to better understand female sports bettors, women’s sports fans’ attitudes on betting and industry investment in sponsorship of women’s sports.

IGI and Gaming Society will focus on collecting and analysing wide ranges of data in the sports betting, technology and media sector.

“Market research and data on fan behaviour is critical in driving future innovation within the sports betting industry,” Gaming Society co-founder Jaymee Messler said. “Over the past year, Gaming Society has partnered with leading leagues and brands to make sports betting more inclusive and deepen fan engagement, with particular focus on women bettors and women’s sport.”

Additional collaboration between th..

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