This year promises to mark a pivotal moment in women’s football – the point when the women’s game finally comes into its own. But Christina Thakor-Rankin, co-founder of the All-In Diversity Project and principal consultant at 1710 Gaming, doubts operators are taking full advantage of the Women’s World Cup.
The Fifa Women’s World Cup in New Zealand and Australia this summer offers bookies worldwide a much bigger opportunity than the World Cup “proper”.
By replicating the same range of markets they offered on the men’s event, including groups and player markets, they have the opportunity to re-engage with those who bet on the men’s game.
And by tweaking the way they present these opportunities, an even bigger opportunity becomes available – to attract a whole new sports betting demographic: women.
Christina Thakor-Rankin, co-founder, All-In Diversity Project and principal consultanT, 1710 Gaming
The statistics are certainly there to back this up. The numbers from a wide range of so..