DAZN eyes betting expansion with Eleven deal

Worldwide sports platform DAZN Group has entered an agreement to acquire the global sports media businesses of Eleven Group to support its betting expansion plans.

Financial terms of the deal were not disclosed, but DAZN said the purchase would expand its live sports streaming capabilities in markets around the world and add approximately $300.0m (£281.5m/$314.1m) in revenue per year to its business.

DAZN said that should the acquisition go ahead, the addition of Eleven to its business would support its wider plans to grow its betting operations.

In recent months, DAZN has made a series of announcements supporting its betting business. Last month, the company soft launched the beta product of the DAZN Bet sports betting venture in the UK.

First revealed in April, DAZN Bet is powered by technology from Pragmatic Play, and is being led by Mark Kemp, formerly chief executive of BoyleSports.

The move into the world of betting came after DAZN last year hired Shay Segev – formerly chief..

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