A report published by Sweden's Online Gaming Industry Association (BOS) has revealed that 77% of Sweden's online gaming market is channelised, a percentage the association called “critically low”.
Sweden’s channelisation goal – the percentage of licensed gaming offerings it wishes to have on the market – is currently set at 90%.
BOS commissioned Swedish survey organisation SKOP to analyse channelisation rates for online gaming in the country, looking at specific categories such as sports betting and online casino.
Gustaf Hoffstedt, secretary-general at BOS, emphasised the seriousness of the low channelisation rate.
“There is no doubt that the Swedish licensing system is in a serious situation,” said Hoffstedt. “Far too much power has been spent on the part of the state to force the licensed gambling companies to implement measures that have not been well received by gambling consumers.”
He added that reversing this development would require the regulator, Spelinspektione..