BlueBet Archives - Bookielink

April 11, 2024

BlueBet agrees to acquire Betr wagering business

BlueBet Holdings has entered a binding asset sale agreement to acquire the Betr wagering business and create an enlarged organisation in Australia with increased scale and market share.

Announced today (11 April), the deal will see BlueBet issue approximately 265.4 million fully paid shares to Betr shareholders. This equates to around 56.9% of BlueBet’s current shares.

A potential deal has been in the works for some time. Yesterday (10 April), BlueBet added fuel to the fire by requesting a trading halt on the Australian Stock Exchange (ASX) amid talk of an acquisition.

The deal remains subject to a series of closing conditions, including the support of BlueBet shareholders. BlueBet has “unanimously” recommended shareholders vote in favour of the merger, saying it will create material value.

If these conditions are met, BlueBet says it expects to complete the merger by 1 July.

BlueBet chair hails “transformational” moment

“This is a transformational moment for BlueBet,” says Mich..

February 29, 2024

BlueBet nets record wagering turnover revenue in H1 – offsets US loss

BlueBet Holdings reported a 12.6% increase in revenue during the first half of 2024 on the back of record turnover, but higher costs led to a wider net loss.

Revenue for the six months to 31 December hit AU$27.8m (£14.3m/€16.7m/US$18.1m), up from $24.7m in H1 of 2023 at BlueBet. This, BlueBet said, was driven by record wagering turnover of $319.5m for the half.

The six-month period saw BlueBet further grow its Australian business, with revenue rising 13.0% to $27.9m. Active customers in the country were also up 13.0%, which in turn helped pushed turnover up 6.9% to $298.7m.

revenue of AU$27.8m was driven by record wagering turnover of $319.5m for h1 2024

However, against this background of growth in Australia was some bad news for BlueBet. In August, the Victorian Gambling and Casino Control Commission charged BlueBet for breaching state rules on advertising. If found guilty BlueBet could face a fine of up to AU$945,187.

US expansion continues for BlueBet

Over in North America,..

January 31, 2024

Bet365 and BlueBet expand US presence with new launches

Bet365 has launched online sports betting in Indiana while BlueBet has also extended its reach in the US by rolling out its ClutchBet brand in Louisiana.

Indiana becomes the eighth US market for Bet365 while BlueBet and ClutchBet are active in three states across the US.

Bet365 launches in Indiana via a partnership with the French Lick Resort land-based casino. Players can register for a new Bet365 account and begin betting on a wide range of sports and competitions.

The operator is also active across Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa and Colorado.

“At Bet365 we don’t do ordinary and, as the home of the country’s first professional baseball game, ‘The Greatest Spectacle in Racing’ and a rich basketball history, neither does Indiana,” a Bet365 spokesperson said.

“New and eligible sports fans in the Hoosier State, renowned for their passion and loyalty, can enjoy the Bet365 experience featuring market leading offerings like amazing Bet Boosts, the fastest in-g..

September 4, 2023

Revenue dips as US plans gear up at BlueBet

Net revenue at sports betting operator BlueBet decreased marginally year-on-year for FY23, while turnover perked up as its US expansion plans took shape.

Revenue was AU$49.0m (£25.1m/€29.3m/US$31.7m) for the 12 months to 30 June, dipping by 1.3% compared to FY22. Turnover increased by 4.8% to AU$536.6m.

BlueBet pointed to its performance in Australia as a particular highlight for the year. But its full-year results came days after it was issued a $945,187 fine by the Victorian Gambling and Casino Control Commission (VGCCC). This figure could change subject to further legal proceedings. BlueBet displayed three advertisements on billboards between 29 August and 11 September last year, breaching state laws on marketing.

BlueBet’s active customers in Australia shot up by 22.7% to 65.4 million. Turnover grew 3.5% to $530.0m, accounting for a majority of the overall turnover for the year. BlueBet attributed this growth to a 24.0% increase in marketing spend, which was due to increased inv..

August 31, 2022

BlueBet set for US debut after marketing spend drives growth

BlueBet said investment in marketing and technology and a successful US entry strategy were key as it exceeded financial targets during the year to 30 June 2022.

The mobile-first online wagering services provider, which listed on Australia’s ASX in July 2021, posted turnover of AUS$511.9m during the financial year, which was up 48.5% on the previous 12 months.

It cited a strong performance in its Australian business, with active customers, turnover, net win and gross profit all increasing significantly as it grows market share. It also now has market access in four US states through its ‘capital lite’ US entry strategy, and has this week announced the debut of its ClutchBet B2C brand in the Iowa market.

It noted high return on marketing investment demonstrated by growing brand recognition and

annual customer value to cost to acquire a first time depositor ratio of 2.7x. It had 53,000 active customers by the end of the financial year, some 64.2% more than 12 months previously.

Blue..

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