Tag: Betting and Gaming Council

BGC highlights World Cup ad decline as Gambling Act review looms

UK trade body the Betting and Gaming Council noted that the number of betting ads fell from 167 to 110 in the 2022 Fifa World Cup compared to the previous tournament, as the Gambling Act review approaches.

According to new data referred to by the BGC, there has been a 34% decline in the number of ads being shown on ITV from 2018 to the 2022 World Cup in Qatar. This year’s average comes out to 4.5 ads per live match, while 2018’s average is almost double that at 8.35.

The BGC notes that this reduction is due to the voluntary “whistle-to-whistle” ad ban that prohibits television betting ads from being shown from five minutes before the match begins to five minutes after it completes, before the 9pm watershed.

According to a report cited by the Betting and Gaming Council, this ban, introduced in 2019, “had led to a 97% reduction in the number of such ads being seen by children at that time”.

The BGC also highlighted the commitment to safer gambling practices within its members’ advert..

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Betting and Gaming Council welcomes Fitzdares as latest member

The Betting and Gaming Council (BGC), an industry body for the UK regulated betting and gaming sector, has announced historic personal bookmaker Fitzdares as its latest member.

Fitzdares, which has operated since 1882, will now work alongside the BGC and its network of members to influence decision-making in the UK industry.

The bookmaker allows customers to place bets via its official app, website, live chat, SMS, email and telephone, while in 2020 it also opened its first “Fitzdares Club” in Mayfair, a venue for members to watch live sport.

Earlier this year, Fitzdares launched its second location in the Cotswolds, complete with an 18-hole golf course.

“As a medium-sized independent and boutique business, we wanted our voice heard,” Fitzdares chief executive William Woodhams said. “The BGC gives us the opportunity to be at the table where the key decisions are being made in UK gaming.”

Fitzdares this year also announced its expansion into the Ontario regulated market, being one ..

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