Tag: Betsson

GiG reveals Betsson as first Colombia sportsbook partner

Gaming Innovation Group (GiG) has revealed Betsson Group as its first sportsbook partner in Colombia, after only initially releasing partial details of the deal.

In June, GiG said its Sportnco subsidiary had signed its first Colombia-facing sportsbook deal with an unnamed ‘tier-one’ operator.

GiG has now revealed it has been working with Betsson in Colombia for the past year, with the country the third regulated market in which GiG provides both software and services to this client.

The deal, GiG said, ratifies a partnership that was initiated more than 12 months ago when Betsson completed the takeover of regional operator Colbet.co in June 2021, shortly after which it agreed to migrate onto GiG’s Sportnco’s platform.

Betsson, which operates both online and via retail in Colombia, said that its presence in the country increased significantly over the past year as a result of using GAN’s player account manager.

“As part of our rebranding in Colombia, we migrated to GiG’s platform ..

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LatAm now Betsson’s largest market amid European decline in Q2

Betsson disclosed revenue of €186.3m (£158.9m/$189.5m) from its second quarter results, which saw Latin America become its largest market – while revenue in western Europe fell by almost 40%..

Pontus Lindwall, CEO at Betsson [pictured above] said the business saw progress in most areas throughout the quarter, and spoke highly of its sportsbook progress.

“Betsson’s second quarter featured continued good growth with all-time high revenue and further investments to support our expansion,” said Lindwall. “The group’s organic growth was 13%, mainly driven by Latin America, Central and Eastern Europe and Central Asia, where we see long-term growth potential as these markets still have a low share of online gaming.”

“The sportsbook business showed a strong development in the quarter – gross turnover increased by 20% and the margin was 8.3% (8.5%) – leading to all-time high revenue.”

Latin America is now Betsson’s largest market. In Q2, it accumulated revenue of €45.7m, up significantly by..

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