Content and data provider Beter will move its content distribution system in-house as part of a new strategy to strengthen and expand its operator partnerships.
The basketball, MMA, esports, table tennis and igaming content supplier said that it wants to have greater control over the distribution of its content among its network of operator partners.
Beter has enjoyed “incredible success” in recent months, it explained, and intends to strengthen its existing partnerships, as well as work with more tier-one brands globally.
“We have made the strategic decision to take more control over the distribution of our content,” said Beter CEO Gal Ehrlich. “This decision is not a reflection of the incredible work our partner has done on our behalf, but rather an opportunity to align our distribution strategies with our long-term goals.
“We are confident that by taking a more active role in the distribution of our content, we will be better positioned to deliver on our commitment to provide t..