Tag: Bally Bet

Bally’s planning late Q2 sports betting launch in Massachusetts

Bruce Band, the Massachusetts Gaming Commission (MGC)'s director of sports betting, told the MGC on Thursday that Bally’s has plans to launch its Bally Bet platform by the end of Q2.

While Massachusetts consumers have lost two digital sports betting options in the last month, thanks to Bally’s entrance, customers could gain one more choice by the end of June 2024.

Bally’s was initially licensed in Massachusetts in 2023. However it did not launch last year, leading to the company renewing its $1m licence in January 2024. BetMGM, Caesars Sportsbook, DraftKings, ESPN Bet, Fanatics Sportsbook and FanDuel are currently live in Massachusetts, while Betr and WynnBet recently shut down their platforms.

On 5 March, Bally’s launched its igaming platform in Rhode Island, where it already has a monopoly on digital sports betting. That launch is significant as the company told the MGC last year that it would prioritise Rhode Island before turning its attention to the Bay State.

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Bally Bet relaunches Kambi-powered app in Ohio

Bally Bet has launched its new platform in Ohio some two months after temporarily ceasing online betting operations across most of its US markets.

Bally’s Corporation’s sports betting division announced earlier this year that it would be relaunching its app. After shuttering its Bet.Works-developed app, the new platform has been created with Kambi Group and White Hat Gaming.

The new app has debuted in Ohio, where Bally Bet has a licence through its partnership with the NFL’s Cleveland Browns. It withdrew from five states in June ahead of the relaunch, only remaining operational in Arizona.

Bally Bet announced on its website that the new app is now live in Ohio. It will be rolled out in further US states in the coming months, according to partner White Hat Gaming.

“With extensive coverage of all major sports, near-endless wagering options, and features made to heighten the experience, our mobile sportsbook app is poised to deliver unmatched sports betting thrills,” Bally Bet said.


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