Entain will acquire sports modelling, forecasting and analytics specialist Angstrom Sports in a deal worth up to £203m.
Under the deal, Entain will pay an initial £81.0m, as well as £122.0m in additional payments over a three-year period, totaling £203.0m.
Angstrom utilises simulation-based predictive modelling to offer a range of pricing and forecasting capabilities to sportsbook clients.
Primarily serving the US market, Angstrom’s offering covers the most popular competitions and leagues in the country.
The acquisition will allow Entain to offer a full suite of end-to-end analytics, risk and pricing capabilities for its US operations, namely BetMGM, which it runs as a joint venture with MGM Resorts International.
This will improve customers’ US sports betting experience including more betting opportunities, optimised parlay and in-play products, it added.
The acquisition is expected to complete during Q3 2023.
Unlocking new US opportunities
“We’re delighted Angstrom will b..